The Crypto Mermaids are 250 unique PFP NFTs that support crypto education for those who feel isolated from Web3. They are designed in the style of paper dolls by Gretchen Andrew’s Studio Team.
The Crypto Mermaids are 250 unique PFP NFTs that support crypto education for those who feel isolated from Web3. They are designed in the style of paper dolls by Gretchen Andrew’s Studio Team.
What: 250 unique PFP NFTs that support crypto education for those who feel isolated from Web3. They are designed in the style of paper dolls by Gretchen Andrew’s Studio Team.
When: Dropping at 5pm BST (London) on Wednesday, May 31, 2023 (RSVP to get a reminder)
Where: The generative art platform, fx(hash)
Why: Since becoming disillusioned with the culture of silicon valley artist Gretchen Andrew has been using her increasingly visible art practice to increase popular understanding of new and important technologies. Watch our origin story.
Who: Me & I hope you too! We have prominent Web3 artists and leaders who have already joined us including Georg Bak, Tiffany Zabludowicz, and Operator.
How: Buy in presale or join us LIVE on Twitter on Wednesday, May 31, 2023 (RSVP to get a reminder)
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Collect a Crypto Mermaid
An Accenture study found that 50% of women abandon tech careers by the age of 35. An estimated 75% of crypto holders are men. Crypto Mermaids have an answer.
The Crypto Mermaids address the knowledge gap between men and women through absurdly fun education where crypto, NFT and Web3 are our doorways into financial empowerment.
Crypto, with its merger of technology and finance culture creates unique barriers to women and others that feel isolated from it. Web3 offers the chance of creating a new financial system. Most of us don’t understand the existing financial system. The Crypto Mermaids want more people to understand and be empowered through technology and financial literacy.
The Crypto Mermaids don’t care if you ever buy crypto or not. We only care that you make this choice from a place of knowledge and empowerment.
Crypto Mermaid PFP NFT Specifics
Why now is the best time to learn about crypto
Designed as a gateway into financial empowerment and literacy for women, the Crypto Mermaids take advantage of popular curiosity about crypto to increase general literacy around money and personal finance. With a cooler crypto market we have time to slow down and consider what it means to the average person. Something that is often overlooked in conversations about crypto is the fundamentally different technology that underlies its existence. There may be a lot of uncertainty about crypto but the Crypto Mermaids feel certain that it will be part of everyone’s future.
Collecting a Crypto Mermaid PFP NFT is the best way to support and encourage crypto education. The future is open, educated, and empowered.
Despite the crash, interest in crypto investments keeps pace with stocks, bonds, and general inquiries about where and how to invest. The Crypto Mermaids see this curiosity as an opportunity to empower individuals to benefit from the larger financial system we all live in. See appendix for metrics.
Why Gretchen started the Crypto Mermaids
Since becoming disillusioned with the sexist culture of silicon valley artist Gretchen Andrew has been using her increasingly visible art practice to increase popular understanding of new and important technologies. In 2021 she formalized her internet activism and efforts in internet literacy into The Crypto Mermaids, an open community demystifying male-dominated knowledge topics in a fun, female, and approachable way. Gretchen’s heartbreaking journey leaving major tech companies emphasizes how sad it is to leave a place you love but don't feel you belong. Changing technology and the demographics of those who benefit from it have always been part of Gretchen's mission as an artist. Every crypto mermaid has their own story as to why this matters to them.
How the Crypto Mermaids Support Web3 Empowerment Through Education
About Crypto Mermaids
Crypto Mermaid originates from Gretchen Andrew’s Studio Team. Gretchen Andrew is best known for her playful hacks on major artworld and political institutions. Her fine art NFTs are in institutional collections and regularly feature in exhibitions with The NFT Gallery, Vertical Crypto, SuperRare and others. Gretchen Andrew’s Studio Team releases projects aimed at improving literacy and empowerment in male-dominated knowledge topics.
Appendix
Despite the crash, interest in crypto investments keeps pace with stocks, bonds, and general inquiries about where and how to invest. The Crypto Mermaids see this curiosity as an opportunity to empower individuals to benefit from the larger financial system we all live in.
