Lynn Rosenberger

Lynn's passions lie in the art and fashion industry having founded two start-ups in the fashion-tech and art/web3 industries.

Crypto Mermaids


Crypto Mermaids


Jul 12, 2023

Lynn Rosenberger

Lynn's passions lie in the art and fashion industry having founded two start-ups in the fashion-tech and art/web3 industries. She has gathered experience working for various companies such as Chocolate Films, Choice, Vetements and Subdued. During her stint at these companies, she has built and expanded upon her knowledge in marketing, PR, buying and sales. She is a passionate entrepreneur reflected in both of her companies' missions. Her goal is to ease consumers' lives and support women in the industry. She is a mentor at Istituto Marangoni where she graduated with Honors in Fashion Business. She is now working full-time at The NFT Gallery where is manages and oversees the curatorial program and manages the artists. She will now also curate an exhibition for Mesh Art Fair in collaboration with Decentraland.

Do you have a job title for your role in NFTs, Web3, and Crypto Art? If not, what is an approximation or newly invented title that sums up what you do?

Co-Founder and CCO (Chief Creative Officer) of The NFT Gallery

How would you describe what you do to a friend who isn't in this world?

I curate digital art exhibitions and manage the artists.

Are you associated with an organization, company, gallery etc?

The NFT Gallery

NFT Magazine has teamed up with the Crypto Mermaids to help more people understand and celebrate cryptoart. We find there is often something technical or cultural that is a barrier to more people appreciating work in this space. What do you wish more people understood about NFTs, crypto art, or Web3 that would also help great work be properly celebrated?

I wish people understood that NFTs is just the underlying technology that enables digital ownership. I wish that people would understand that this is just a new medium of art and not something completely new.

What have you done in Web3, NFTs, or Cryptoart that you are most proud of and excited to share with our readers?

I am most proud of the two beautiful locations we have opened within less than a year. I am also proud of the strong and amazing team we have built over the time and all our efforts we put into the company to make NFTs more accessible and more widely adopted.

What are you currently working on?

I am currently working on some exciting exhibitions with brilliant artists. Stay tuned as I can't spill the beans just now.

How and when did you get into NFTs?

Andrin, my co-founder, has been trading with Crypto for many years now. He always told me about it but I was never interested in the financial aspect. I started to get interested once I learned about fine art NFTs in 2020. I loved what the blockchain enables for artists and collectors and that motion and sounds could make an artwork feel alive. This is when my real interest started to kick in.

How have your views on NFTs evolved since?

In the beginning, I saw "NFT Art" as its own thing and almost a kind to a new type of art like we had photography back in the day. Working closely with the technology and seeing it boiled down to its most fundamental levels has brought me to see it as its own separate supporting technology and it having nothing to do with the art itself. It is a way to buy, sell and exercise ownership over digital assets, there is no implication around art whatsoever. This clarity and seeing NFT tech for what it really is has helped us deploy it in a more efficient manner and help artists around the world to get discovered where there previously was not a chance. This leads to people thinking there is a thing as NFT art, as new styles of art are constantly explored and brought to the public through NFT technology, however, it would be naive to believe that this artistic driver was created by NFTs directly. The fact that any artist without effort can sell his works to a global audience through the technology of NFTs and can create income from this has led many people to explore this avenue for generating revenue for themselves hence why there are so many new art styles coming up in conjunction with NFTs but it is important to remember that NFT just gave more freedom to artists to create what they want and earn a living of it, no artistic influence is taken from the technology.

What are you doing to endure crypto winter?

If you separate NFT Technology and what this can do for the art world from the hype machine built by influencers and scammers over the last year, there should not be much noticeable effect other than price changes due to the attached currencies fluctuating. There is no valid reason to buy an art world that is sold as a NFT purely for the fact that it is an NFT other than financial speculation which although present in the art world, is not the main driver of sales in these cases. We view our art as digital art, not as NFTs and we sell it in that form to make the process for clients, artists and ourselves much more efficient and easy. As long as there is not an "art market winter" we should be good.

What is an NFT you love and why do you love it?

I love Kim Rose's work called "Sydney". Sydney is connected to the weather patterns in Sydney, Australia and changes scenes in tandem with the change of the weather there.

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