Sparks flew at London Fashion Week as JimmyPaul presented his AW26 collection,‘ROAM’, in collaboration with Pokémon and licensee company Difuzed. The show was a joyful and high-voltage celebration that aligned with the global gaming juggernaut's 30th anniversary. The collection collided pop culture and couture, inviting viewers into a vibrant world sewn together with sweet nostalgia and JimmyPaul's colourful future-forward vision.

‍

The project originated with JimmyPaul’s longstanding love for Pokémon. According to the designer, the concept developed organically once the opportunity arose. “There is always a certain level of pressure when collaborating with a major global brand. But I wasn’t worried. My love for Pokémon runs so deep that I mainly felt excitement. It felt natural and joyful rather than intimidating. Growing up, Pokémon shaped my imagination. I dreamed of becoming a Pokémon Trainer and creating my own universe. This collaboration feels like bringing those childhood dreams to life."

‍

Mathieu Galante, Senior Director of Licensing for The Pokémon Company International, said, "We’re delighted to have launched this collaboration with JimmyPaul. Following its London Fashion Week debut, the response from Trainers has been fantastic. Jimmy’s bold creativity, paired with Pokémon’s sense of fun and adventure, has really brought this partnership to life for Trainers everywhere.” CEO of Difuzed Gilbert El Kalaani adds, “This collaboration is a clear example of how fashion, fandom, and culture can meet with authenticity. As a long-term partner of Pokémon, our role at Difuzed is to represent what the brand has meant to fans for 30 years and to celebrate that legacy on a global fashion stage, while helping creative visionaries like JimmyPaul translate those worlds into bold, modern expressions that resonate with fans in the real world.”

‍

You can shop the collection here.

‍

‍