Jasmine IYKYK+

Jasmine is the co-founder of iykyk+ and previously worked as a CMO at a software startup in Tokyo.

Crypto Mermaids


Crypto Mermaids


Jul 12, 2023

Jasmine IYKYK+

Jasmine is the co-founder of iykyk+ and previously worked as a CMO at a software startup in Tokyo. Since she was bitcoin pilled, she fell down into a rabbit hole of learning about Decentralised finance and NFTs. “I just enjoy creating interesting, meaningful and beautiful stuff with talented technologists that I love. My motto is, love and create.”

Do you have a job title for your role in NFTs, Web3, and Crypto Art? If not, what is an approximation or newly invented title that sums up what you do?


How would you describe what you do to a friend who isn't in this world?

I run a techno-art organisation called iykyk+ (if you know you know). We are a team of four talented technologists and artists. We make artworks that have hidden meanings about Bitcoin/NFTs/Blockchain technology. Our main objective is to educate more people about this new technology through the lens of art.

NFT Magazine has teamed up with the Crypto Mermaids to help more people understand and celebrate cryptoart. We find there is often something technical or cultural that is a barrier to more people appreciating work in this space. What do you wish more people understood about NFTs, crypto art, or Web3 that would also help great work be properly celebrated?

It's not all about money and hype. These technologies are tools, and it's up to each individual how to use them.

People hold different views about this new technology, but many are misinformed. Much like the Internet 20 years ago, mainstream narratives about this new web3 technology have often been demonised or discouraging. For instance, if you tuned into the news 20 years ago, you might have been led to believe that the Internet was full of thieves wanting to steal your money, credit card information, or even your children. Basically, with every new technology introduced to the world, there's skepticism and confusion. When the narrative is open and undefined, people often present a message that benefits themselves, not necessarily those trying to learn and understand the technology. So,iykyk+ is trying to communicate some of the fascinating things and innovations.

What have you done in Web3, NFTs, or Cryptoart that you are most proud of and excited to share with our readers?

Create NFT art that communicates the fundamentals of Bitcoin and NFTs as technology.

What are you currently working on?

Physical NFT art exhibition in London to show the general public what NFTs/Bitcoin are.

How and when did you get into NFTs?

My first touchpoint with crypto was Bitcoin. I fell down a rabbit hole learning about the concept of money, why Bitcoin was created, and eventually realised the importance of verifiable ownership and decentralisation.

This realisation led me to become interested in NFTs, which are quite innovative in that they create digital scarcity and certify the ownership and authenticity of digital assets.

How have your views on NFTs evolved since?

As I learn more about the underlying technology of NFTs, I'm becoming more excited about all sorts of applications, not only art.

What are your views on "the traditional art world" and how do you relate to it, or not?

There are some areas of improvement that can be made such as the relationship among all shareholders in the industry, which of course I think NFTs can be useful. In the same way that cryptocurrency and defi took the middlemen and democratised the financial ecosystem, I think there's a space for the traditional art world to evolve.

But that doesn't necessarily mean that we deny all aspects of the traditional art world. I think having a centralised organisation like an art gallery or museum has been useful for artists whose forte is not marketing/sales.

What are you doing to endure crypto winter?

Focus on building.

We are a new magazine, give us some advice on how to get great work understood and celebrated.

It appears to me that you guys are clearly doing this for authentic curiosity and missionary motivation. Stay authentic.

What is an NFT you love and why do you love it?

Crypto Citizens by Bright Moments. They have done interesting IRL minting experience. This project has given me a sense of community with NFTs for the first time.

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